Operating a car dealership can be a tricky job for even the most experienced of owners. There are endless customer demands to meet, as well as evolving industry trends to be concerned with – so there’s a lot of work to do.
Whether you’re an individual who upgrades cars for resale on a smaller scale or an entrepreneur with a regional dealership, here are some top tips to help you be more successful.
Focus on your supply chain
An efficient supply chain is a key to any business – particularly a car dealership. From how you import vehicles to the delivery system to customers, everything must be spotless, as even one flaw in the supply chain could negatively impact profits and customer numbers.
Currently, most car dealerships are working with specialist logistics companies to help with their supply chains, primarily the transportation of goods from one location to another. HLOG is an expert at this and will be able to take your customer service to new heights.
Understand whether your current location is suitable
The location of every car dealership is incredibly important. For example, if most of your car sales are achieved in-person rather than online, you need to be near a public hotspot. If you’re in the middle of nowhere, how are people going to see what cars you have on offer?
So, take some time to analyze your existing location and whether it’s benefiting or neglecting your sales. One key component to also consider is nearby competition. It’s a bad idea to be situated in-between competitors, particularly if they have a larger customer base than you do.
Put your best models on show
It’s a smart idea to put your best car models on show at your car dealership, with any good prices and offers made visible through marketing placards or window graphics.
Also, make sure to regularly polish and clean the cars available for public viewing – as first impressions are key to prospective car buyers.
Sell and market through social media
To be a truly successful business in the modern age, you need to optimize social media.
When it comes to marketing, social media is your best friend. It’s low-cost, and you have access to huge demographics.
So, to get started, you need to create a page for your dealership on mainstream social media platforms, from Instagram to Facebook. At first, you may find that you have low user engagement, but this can be quickly increased over time through strategies such as encouraging customers to like your page.
Also, most social media platforms allow sponsored ads, which are a great way to get your dealership off the ground with a much-needed visibility boost.
Many car dealerships are now selling cars directly through social media rather than using it exclusively as a marketing tool. It’s highly likely that, in the future, most cars will be purchased and sold through Facebook, Instagram, and Twitter – so it’s better to prepare for this digital selling trend now rather than miss the boat over the next 10 years.